Visual Identity // questionnaire

    Your Name (required)

    Your email

    1. About the project

    Name of the project

    Tagline

    What does the project name stand for?

    How would you, in a couple of sentences, describe your project to someone who has no previous knowledge of it?

    Short biography of the project (years of existence, institutions/people involved, milestones...)

    Who are your competitors/groups doing similar work/reference?
    What makes your project stand apart?

    Intended audience of the project

    What will be your main source of communication with the audience? Will you be using social media?

    2. Attributes

    What abstract or visual concepts are related to your project?

    Which other keyword would you use for describe your project?

    Are there any images or concepts you DO NOT want to be included in your identity?

    Anything else you want to include?